Synthetic Data & the Data Wall
When the internet runs out, models train on model output.
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Frontier labs have essentially consumed the high-quality public web — the 'data wall.' The response is synthetic data: stronger models generating curricula for the next generation (Phi's textbooks, reasoning traces for RL). Done carelessly it degrades models; done well it is now standard — and it shifts value from scraping toward licensed and generated corpora.
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Record reviewed as of 2026-01-15 — see Methodology.